How Studio Lemon is Driving Growth Through Powerful Stories

Fearless Founders
Feb 6
4 min read

Growth companies face significant challenges in gaining visibility in today’s competitive market. Many lack the public relations (PR) expertise needed to effectively share their stories, a gap that can hinder long-term success. In Sweden, data from the Swedish Agency for Growth Policy Analysis shows a troubling trend: a substantial number of new firms struggle to sustain operations, with many closing within their first few years (Tillväxtanalys, 2023).

Terese Salzberger and Sanna Bergling Founders of Studio Lemon. Photo by Studio Lemon, Montage created by Fearless Founders.

The Danish entrepreneurial landscape reflects similar difficulties, as startups grapple with building brand awareness in an overcrowded marketplace.

Studio Lemon, a Stockholm-based PR agency founded by Terese Salzberger and Sanna Bergling, is stepping in to address these challenges. With a mission to simplify PR and create tangible impact, the agency is helping growth companies increase visibility and, in turn, drive meaningful growth.

Terese Salzberger’s background in Public Relations from Berghs School of Communication laid the foundation for Studio Lemon.

Known for her ability to identify news value in unexpected places, Salzberger is passionate about storytelling and building trust through strategic communication.

Alongside co-founder Sanna Bergling, she envisioned a PR agency that prioritizes transparency, accessibility, and results. Their goal: to make PR a valuable growth tool for companies that traditionally struggle to afford or navigate it.

“Studio Lemon began with a simple idea—to help growth companies grow by increasing their visibility,” Salzberger says. “It’s about more than attention; it’s about creating trust and credibility over time.”

The Innovation: Studio Lemon

Studio Lemon’s approach is designed to demystify PR for growth companies. Their philosophy, summed up in their tagline, “We increase your visibility so you can increase your growth,” reflects their commitment to making PR a strategic asset.

The agency’s innovative methods include:

Success fee model: Clients pay based on measurable results, ensuring a focus on accountability and transparency.
Customized strategies: Campaigns are tailored to the unique goals, audience, and positioning of each client.
Integrated PR: A combination of traditional PR and digital strategies ensures maximum impact.

“PR isn’t about quick wins,” Salzberger emphasizes. “It’s about building narratives that resonate and relationships that last.”

Studio Lemon operates in a space where many growth companies face consistent obstacles:

Misunderstood value of PR: PR is often perceived as an abstract or unnecessary expense. However, effective PR can shape public perception, foster trust, and establish credibility (CEOColumn, 2023).
High costs: Traditional PR agencies often come with hefty price tags, leaving small and medium size companies unable to access these resources. Studio Lemon’s success fee model bridges this gap.
Lack of expertise: PR involves more than issuing press releases. It requires strategic storytelling, understanding timing, and knowing how to engage the media effectively.

“Visibility is a long-term investment, requiring persistence and creativity,” Salzberger explains. “It’s a marathon, not a sprint.”

Studio Lemon’s impact extends beyond individual clients, contributing to the broader entrepreneurial ecosystem:

Enhanced visibility: Clients report a significant increase in media coverage within months of engagement.
Economic growth: Companies with strong PR foundations are more likely to secure funding and partnerships (Beauhurst, 2022).
Empowered innovation: By amplifying the voices of growth companies, Studio Lemon fosters a vibrant and dynamic startup community.

“Visibility isn’t just about media presence,” Salzberger notes. “It’s about inspiring confidence and building trust in a brand’s story.”

Building Studio Lemon came with its own set of hurdles.

One of the greatest challenges was convincing growth companies to see PR as a long-term strategy rather than an expense with immediate results.

“It wasn’t easy to shift perceptions, but we remained committed to our vision,” Salzberger reflects. “Our success fee model became a turning point, helping us build trust and long-term client relationships.”

Salzberger sees the Nordic entrepreneurial landscape as uniquely positioned for global success, blending innovation with sustainability. A notable focus on ESG principles distinguishes many Nordic companies, underscoring their commitment to creating meaningful solutions (Scaleup Institute, 2021). “Nordic entrepreneurs think beyond business; they’re creating solutions that matter,” Salzberger explains. However, she adds that there is still room for improvement in supporting early-stage ventures.

Looking ahead, Studio Lemon has ambitious plans for growth:

Global partnerships: Collaborating with international organizations to extend their impact.
Expanding operations: Bringing their success-driven PR model to new markets.
Supporting innovation: Developing a platform that democratizes PR for growth companies worldwide.

“Our vision is to create visibility that drives real growth,” Salzberger says. “We want to be the partner that helps businesses realize their potential while fostering a culture of trust and innovation.”

What’s Next?

Studio Lemon is actively seeking partnerships with like-minded companies to expand its reach and impact.

“We’re looking to collaborate with entrepreneurs who share our vision for meaningful communication,” Salzberger concludes. “If you have an idea that deserves the spotlight, let’s start the conversation.”

Website: www.studiolemon.se LinkedIn: Studio Lemon Instagram: @studiolemon